The Era of Apple Intelligence: How Siri is Becoming a Full-Fledged AI Assistant

Apple is undertaking a massive transformation of its voice assistant, turning Siri from a simple command tool into a powerful artificial intelligence integrated into the very core of its devices. With the release of the iOS beta version, the company is allowing users to test Siri's new capabilities before the official launch in the fall.

The core change comes through the implementation of Apple Intelligence. Siri's new model has unprecedented access to user context – it can analyze information from emails, messages, and photo galleries to provide more accurate and personalized answers. The integration is so deep that the assistant is connected not only to voice commands but also to Spotlight search and system buttons.

For the first time, Siri also offers a standalone application, which will facilitate users accustomed to the interface of chatbots like ChatGPT or Gemini. The updated technology is not limited to iPhone alone but will be available across the entire Apple ecosystem spectrum, including iPad, Mac, Apple Watch, CarPlay, AirPods, Apple TV, and Vision Pro.

The technical background of the new solution is complex. Apple uses its own Foundation Models, optimized specifically for its Apple Silicon chips. Although the company collaborated with Google to use Gemini in the "distillation" process (creating smaller and more efficient models), the final product is unique to Apple. For data security, the Private Cloud Compute architecture has been implemented, which guarantees that users' personal information is not stored and is not accessible to the company.